SEO

Organization and LocalBusiness Schema: Entity Graphs and Knowledge Panels

How to structure Organization and LocalBusiness schema in JSON-LD. Connect social profiles with sameAs, power Google Knowledge Panels, and dominate Local SEO.

Published on August 29, 2026Updated August 29, 2026

When users search for your company brand, Google often displays a prominent Knowledge Panel on the right side of the SERP containing your logo, social links, customer service contact points, and official description.

For brick-and-mortar storefronts, professional practices, and service businesses, LocalBusiness structured data directly powers Google Maps ranking, local 3-pack visibility, operating hours, and location metadata.

This guide provides the complete implementation blueprint for Organization and LocalBusiness schema.

1. Organization Schema (Tech Companies, SaaS, Enterprises)

Deploy this JSON-LD block on your homepage or about page to establish your brand entity in Google’s Knowledge Graph:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://sitetidy.app/#organization",
  "name": "SiteTidy",
  "legalName": "SiteTidy Technologies Inc.",
  "url": "https://sitetidy.app",
  "logo": "https://sitetidy.app/images/logo.png",
  "description": "Developer platform for automated web security audits, DNS inspection, and technical SEO tooling.",
  "foundingDate": "2024",
  "sameAs": [
    "https://twitter.com/SiteTidyApp",
    "https://linkedin.com/company/sitetidy",
    "https://github.com/sitetidy",
    "https://youtube.com/@SiteTidyApp"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "support@sitetidy.app",
    "contactType": "customer support",
    "availableLanguage": ["English"]
  }
}
</script>

2. LocalBusiness Schema (Physical Locations & Stores)

For physical locations, use specific subtypes (e.g. Restaurant, MedicalBusiness, Store, FinancialService) and include geographic coordinates and opening hours:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Apex Web Architecture Studio",
  "image": "https://example.com/storefront.jpg",
  "@id": "https://example.com/#localbusiness",
  "url": "https://example.com",
  "telephone": "+1-555-839-2041",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "100 Innovation Way, Suite 400",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 30.2672,
    "longitude": -97.7431
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    }
  ]
}
</script>

Verification & Tooling

• Build verified organization markup with our Organization Schema Generator.
• Create local store markup with the LocalBusiness Schema Generator.
• Audit syntax and entity validity with the Schema Markup Checker.
• Next, learn how to configure e-commerce product markup: Product & Review Schema Guide.